The Three P’s of Selling a Listing
Special Announcement! – Bright MLS Meeting –
We’ll be holding an Bright MLS meeting here at SCAOR on November 9th at 1:30 PM for members and brokers to hear from the CEO of TREND MLS. Feel free to catch up on all the info regarding Bright MLS here.
Blog Post: The Three P’s of Selling a Listing
A study conducted recently by the National Association of REALTORS® revealed that the most important thing sellers wanted from their real estate agents is to “help them market their home to potential buyers.” Obvious, huh?
But apparently, enough agents around the country are not performing well enough in this area, and that’s a concern for sellers. Sure, you list the home on the Multiple Listing Service (MLS), put a sign in the yard and start spreading the word about this great new listing that you have – certainly, these are all things you should be doing.
But there’s so much more that you can (and should!) do for your clients when marketing and promoting their homes. These include social media marketing, online referrals and many more.
Today, we want to focus on the “Three Ps” that you should always keep in mind when marketing your clients’ properties.
And they are:
- Preparation. The two most important aspects in this area are staging and photography. Be sure that the home is staged properly and is inviting for potential buyers who are coming to pay a visit. Additionally (and we can’t stress this enough!), take the time and spend a few bucks on getting professional photos taken of the property. Nice looking photos can make all the difference.
- Price. This should go without saying, but pricing the home *correctly* is one of the most important aspects to consider. Correct pricing attracts buyers and offers, which then leads to negotiating the final sale price of the home. Know the market – and price the home accordingly. If not, you run the risk of the home remaining on the market for an extended period of time.
- Promotion. Going back to the NAR study above, this is the most important thing sellers look to agents for. Without promotion, not much is going to happen – Who’s going to find your clients’ homes if you don’t get the word out? Use social media, online marketing, your website – whatever it takes.
Remember – Our clients put a lot of faith in us to get their homes sold, so let’s go the extra mile and show them 1) that we care and 2) we can get the job done.
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