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Welcome back to Tech Tip Tuesday!
This is your ultra-fast, easy dose of the latest tech that can help your life as a REALTOR®. Whether it’s using SentriLock, Mobile Apps, or surfing around, we’ll give you the tools you need each Tuesday.
Tech Tip Tuesday – Top 5 Things You Need to Know About the REALTOR® Trademarks
How much do you know about the REALTOR® trademarks and how to use them correctly?
Here are five key facts.
1. REALTOR® = Member of NAR
A REALTOR® is a member of the National Association of REALTORS®. The term REALTOR® should never be used as a substitute for “real estate agent.”
The REALTOR® trademarks include:
REALTOR®
REALTORS®
REALTOR-ASSOCIATE®
the REALTOR® block “R” logo
The REALTOR® marks let people know that you are more than just a real estate practitioner: you adhere to a strict Code of Ethics that protects clients, the public, and other real estate agents.
The term REALTOR® is not only a trademark owned by NAR and protected by federal law, it’s a valuable membership benefit that distinguishes members from other real estate licensees.
2. Members can use the REALTOR® trademarks, with limitations
Members may use the REALTOR® marks only in the context of identifying themselves as members of NAR. To maintain the value of the marks, it’s important that they be recognized by the public as identifiers of NAR members, and never used generically to denote a vocation or a business.
Members are licensed to use the marks only in connection with their real estate business and in connection with the place of business with which their membership is associated.
